The Concept
Making it work for you
Strong brands that are aligned with a company's communications can increase sales, stock price, improve employee hiring and retention and customers into advocates. HeneyBrand can help you create a new brand strategy or fine tune an existing one and then give you the tools to effectively communicate the brand "from the inside out", making a brand manager out of every one in your organization.
We can also provide you with creative direction and graphic design to make sure your communications effectively communicate your brand, and have a distinct and engaging look.
Stuff happening. . .
About
Kevin Heney
Kevin Heney has been helping companies in Silicon Valley maintain a strong identity since 1986, and he has operated Heneybrand since 2001. Heney has managed creative services at Tandem Computers, served as creative director at Informix and Quantum, and managed brand and advertising at Informatica. The goal at Heneybrand is to help companies build stronger brands through a range of services from brand strategy through implementation. We also provide design services from concept through delivery.
As founder of the Silicon Valley Brand Forum, an organization that provides an opportunity for brand managers to share challenges and best practices in brand management, Kevin Heney is passionate about helping companies build strong brands.
Our Work
A broad range of brand building services
Brand Strategy -
If you feel that your competition is growing, and it's getting harder to stand out in the crowded field, it's time to develop a clear brand strategy. A brand strategy will get you on the way to consistently projecting a unique presence in the marketplace, creating preference for your products and services and allowing you to charge a premium price
Brand Audits
Are your sales offices, regional marketing offices, vendors and channels communicating your brand in a consistent manner? Does the customer experience with your products and your website reflect your brand? Does the customer experience in your lobby or calling an 800 number reflect your brand? We'll provide an audit of your customer "touchpoints" with your brand to reveal if and where problems exist.
Brand Education Tools
Once the problems are identified repairing them is easy, but assuring that they will not occur again requires brand education tools, such as a clear and practical style guide, a brand overview presentation, and a brand website with all of the downloadable files your brand stakeholders need. Brand stakeholders include all employees, partners, distributors, resellers, and vendors.
Creative Direction
Sometimes the clearest directions for carrying out a look and feel for communications can be a challenge for your designers. We can provide a full range of design services to ensure that your brand is reflected in the distinct and compelling manner that was intended.
Graphic Design
If you don't have the staff to produce collateral, signage, video, websites, presentations or any other communications that will reflect your brand properly we can take your projects from concept to delivery.
